“We love films and storytelling as a people. It’s just a human compulsion to listen to and tell stories” ~ Mychael Danna
The human race as of today, minus stories, would be entirely different; as in, quite uptight and lacking the same amount of emotional quotient! Don’t believe us? Then think of your life without fairytales, theatres, movies, sagas, legends, epics, books, and almost every other form of art, because every art tells a story!
Putting everything into context, for your business to bloom and spur, it needs to tell a story! And not just any story, but a compelling one, in a concisely designed way, which is most efficiently done through videos! This also is the first and the most important reason why you need a corporate video production company! Now, if the first reason itself is that important for a business, are you excited to come across more such reasons? If yes, why wait for more? Let us start without further delay!
Nothing better than consuming information in a fun way!
Everyone’s definition of fun is different, but everyone likes to have fun, right? Now, it might not come across as a surprise that people prefer watching a 2-minute video to reading content that takes 2 minutes! Let us clarify that we are just talking about what people prefer on average, because we too, love to read! However, videos do have the potential to be much more gripping, leaving a long-lasting impression and worth remembering than text does. With a corporate video production company, a business has the opportunity to take as much creative liberty as possible. Since the attention span of human beings is even shorter than a goldfish (literally!), videos are an amazing way to acquaint the audience with your product or service within seconds!
Now, a corporate video production company, just like the name suggests, creates corporate videos that are everything they need to be, to promote a company’s product or service to a higher level. In short, a video production company is a promising catalyst between a business and a corporate video designed to be a great marketing tool!
Because Mr. Google loves it!
It is a known fact that for your business to be discovered, Google has to be in its favor! And do you know how your business can win Google’s heart? With the help of corporate videos, as videos are something that already has Google’s heart, what with its acquisition of Youtube in 2006!
Google incorporates both links and videos in its search results. For instance, if your company sells skincare products, using a video that solves a problem such as “how to use kitchen products for DIY dry skin face masks” on your page, lifts your website’s ranking. However, this has to be done properly, since just incorporating a video cannot help as great corporate videos are usually Search engine optimized (SEO) to raise the video and website’s ranking. This is why you need a corporate video production company!
Videos make our lives easier in multiple ways!
The biggest supporter of this point is, convenience while sharing. More than often we share the content we love with like-minded people, or just do it to depict our interest in something. When it comes to content, if one shares video content, there are many more chances of others engaging in it. Let us take WhatsApp for instance. In WhatsApp, when one shares a video, WhatsApp’s feature allows it to be played in the chat window itself. On the other hand, for articles and blogs, one still has to visit the link to read the whole content. Point videos!
Another way in which videos help is, allowing us to multitask. While reading, it is important to pay attention to the written information, else something can be missed. Although for videos, if one gets distracted while watching them, there are still chances that the person is hearing the audio playing in the video. Even while doing something as important as driving, we enjoy music playing in the car! This factor increases the chances of conveying a company’s message to the target audience, even if distractions exist. However, a video has to be engaging enough so that a person does not close it. A corporate video production company ensures the maximum engagement rate in your corporate video so that people not only watch it but also remember it!
Hitting two birds with one stone!
Usually, every kind of video has audio content as well, which is why it involves a high number of our senses than, say, reading a book or looking at a pamphlet. In fact, in videos, the audio, and the visuals work together to leave a lasting impression on the audience. There have been instances where people have remembered a lot of corporate films, for their powerful audio content and the style of talking by the actors, both voice-over and the ones in the video.
Despite the impressive returns offered by corporate videos, they may do something opposite for your business if they are not made the right way, which again is a factor that is eliminated by a corporate video production company. It is redundant that a specialist will have much more advanced tools and editing software to uplift the quality of the video, and trust us, quality is extremely important in a corporate video!
Communication Has Many Types
As you just saw, any brand can unleash its power using a corporate video production company. Apart from these reasons, corporate videos are a great digital marketing tool, even if just used for customer testimonials. A corporate video production company can also save you a lot of money since not choosing one may result in a sloppy product that will negatively affect the website traffic and customer influx, and not choosing to make a corporate video at all can, well, result in your customers getting inattentive. We hope that you choose the best option for your company! Meanwhile, we will keep delivering such informative content through stories, so keep looking forward to it!