A Not So EZ Brand Case Study EZ Introduction Let us start with a quick introduction of the Brand we are talking about. EZ provides a suite of Business Support Services that has disrupted the traditional agency model through innovation and the use of AI to modernize workflows and processes. Talking about EZ, it is …
A Brand Case Study: Atrium Genomics “Atrium Genomics” as the name suggests has everything to do with genes, genome sequencing, imaging and genetic testing. When Varnan decided to undertake the Branding project of Atrium Genomics, all it had as an entry point into the initiation of the project, was the name itself! Let us …
Avoid These Digital Marketing Mistakes During Brand Marketing Talking about the internet in the 21st century is like talking about a necessity for uncomplicated survival! With a platform so vast and important, it is rare to stumble across a business that never tried to or wants to try to market its brand online. Mind you, it …
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Do’s and Don’ts to Be One Amongst the Top Branding Companies in Gurgaon If you have ever wondered why branding agencies are gaining so much traction in Delhi NCR, then you are in the right place! This tendency can be attributed to a variety of factors. In a saturated market like Gurgaon, branding companies may …
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Why Branding Is Essential for Your Brand As of today, the total number of brands that exist in this world lie between 500,000 to 700,000! We started our article with this fact to put things into a little perspective. Seeing this number, you will realise how much competition exists at any given point of time, …
Corporate Communication and the Changing Global Trends What would you prefer? Reading a daily newspaper or reading a news article online. Or reading a black and white medical report with minuscule font or a report with infographics, images and colour coordinated guidance? Most probably, your vote will go to the second option in each case …
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