Navigating the Delicate Lens: How Varnan Addresses Sensitive Topics in Documentary Filmmaking Mere deliberations around the sensitive nature of a documentary should be attenuated with the effective delivery of the message it intends to deliver. It solely depends on how intricately the issue is taken care of. Now, you might be thinking why is it …

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Women First: Let Them Have Their Chance! #Sheroes “Let Greeks be Greeks, and Women what they are. Men have precedency and still excel; It is but vain unjustly to wage war.” While I was deciding upon the title of this article, many permutations and combinations flashed through my mind. Of the few was “Women First: …

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The “Indian Ocean” of Revolution in Independent Music of the Nation History of Independent Music in India Analogous to the history of the independence of India, music in India also witnessed evolutions. From being influenced by foreigners to realizing the inner potential, fighting for it and finally gaining independence, India witnessed a long period of …

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Nita Mukesh Ambani Cultural Centre (NMACC): An Ode to the Nation and Art “As someone so deeply touched by the arts, it has been my greatest honor to have worked with artists and craftspeople for a long time through our Reliance Foundation. I have seen first-hand the magical transformation that art makes possible. It gives …

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A Not So EZ Brand Case Study EZ Introduction Let us start with a quick introduction of the Brand we are talking about. EZ provides a suite of Business Support Services that has disrupted the traditional agency model through innovation and the use of AI to modernize workflows and processes. Talking about EZ, it is …

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Rajasthan Kabir Yatra: Is It All About Dissolving Boundaries In A Candid With Vernita Verma and Sohini Sohini: Where and why were you away from the office for 10 days in October, much before your birthday? Vernita:  Well, I wanted to take a break from my busy schedule but I knew that I didn’t want …

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A Brand Case Study: Atrium Genomics “Atrium Genomics” as the name suggests has everything to do with genes, genome sequencing, imaging and genetic testing. When Varnan decided to undertake the Branding project of Atrium Genomics, all it had as an entry point into the initiation of the project, was the name itself!    Let us …

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Kabira Khada Bazaar Mein: Is Kabir For Everyone? Kabira khada bazaar me, Maange sab ki khair, Na kahu se dosti, na kahu se bair.. In the midst of all the hustle and bustle of city life, the incessant and unquenching thirst for a lavish lifestyle and the inability to decide between need and want, what …

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Avoid These Digital Marketing Mistakes During Brand Marketing Talking about the internet in the 21st century is like talking about a necessity for uncomplicated survival! With a platform so vast and important, it is rare to stumble across a business that never tried to or wants to try to market its brand online. Mind you, it …

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Tips To Use Whiteboard Animation Videos For Effective E-Learning You must have watched that aberrant scene in the movie “3 Idiots”, where Rancho, Raju, Farhan along with their batch mates assist Mona in her delivery. Unfortunately, for the heavy rain, they didn’t have Piya by their side who is a doctor. Then how did Rancho …

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The Ground Work to Starting Film Production House in Gurgaon Ever heard a story or witnessed something that made you want to film it in order to keep it alive, not just in your memory but also in every single person’s memory that comes across it? If yes, you have a storyteller hidden inside you …

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What All Should a Documentary Filmmaker Keep in Mind to Become One of the Best Documentary Filmmakers in Delhi While Mumbai is India’s commercial film capital, Delhi, too, is home to a large number of documentary filmmakers! This is likely due to Delhi’s strategic location as a gateway to a diverse range of attractions, heritage …

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A Must-Have Guide for Corporate Film Makers in Delhi Tips ‘N’ Tricks to Boost Your Film Production House in Delhi In today’s fast-paced commercial environment, everyone is working really hard to attain their objectives. Because of the rapid growth of digital platforms, competition has grown fierce, which is why it is critical that customers/clients be …

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Do’s and Don’ts to Be One Amongst the Top Branding Companies in Gurgaon If you have ever wondered why branding agencies are gaining so much traction in Delhi NCR, then you are in the right place! This tendency can be attributed to a variety of factors. In a saturated market like Gurgaon, branding companies may …

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Reasons Why You Need a Corporate Video Production Company to Make Your Business Boom “We love films and storytelling as a people. It’s just a human compulsion to listen to and tell stories” ~ Mychael Danna  The human race as of today, minus stories, would be entirely different; as in, quite uptight and lacking the …

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What Is the Difference Between Video Production and Filmmaking? “Oh! It’s obviously the budget. No, no! It’s about the crew. It is definitely the duration then.” These are the answers we received when we asked a few people the same question which the title of this blog reads. We weren’t surprised, in fact, we were …

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Film Production in the Post-Covid Era: What Has Changed and What Remains the Same? In the early months of 2020, when all the theatres were shut down as an effort to slow down the spread of the novel coronavirus, cinema lovers were heartbroken! People reminisced about the days when they would walk down the stairs …

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Why Branding Is Essential for Your Brand As of today, the total number of brands that exist in this world lie between 500,000 to 700,000! We started our article with this fact to put things into a little perspective. Seeing this number, you will realise how much competition exists at any given point of time, …

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Corporate Communication and the Changing Global Trends What would you prefer? Reading a daily newspaper or reading a news article online. Or reading a black and white medical report with minuscule font or a report with infographics, images and colour coordinated guidance? Most probably, your vote will go to the second option in each case …

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Five Stages of Production Even if you haven’t read Dante Alighieri’s Inferno, you must have watched an adaptation or read an inspirational work (although Inferno by Dan Brown has a different narrative altogether). But for the ones who aren’t aware of the plotline, here’s a short description. Inferno is basically Hell in Dante’s epic poem, …

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