A Not So EZ Brand Case Study EZ Introduction Let us start with a quick introduction of the Brand we are talking about. EZ provides a suite of Business Support Services that has disrupted the traditional agency model through innovation and the use of AI to modernize workflows and processes. Talking about EZ, it is …
A Brand Case Study: Atrium Genomics “Atrium Genomics” as the name suggests has everything to do with genes, genome sequencing, imaging and genetic testing. When Varnan decided to undertake the Branding project of Atrium Genomics, all it had as an entry point into the initiation of the project, was the name itself! Let us …
Avoid These Digital Marketing Mistakes During Brand Marketing Talking about the internet in the 21st century is like talking about a necessity for uncomplicated survival! With a platform so vast and important, it is rare to stumble across a business that never tried to or wants to try to market its brand online. Mind you, it …
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